Wojciech KocjanPortfolio

Case study · Mediakito

A media-kit builder for independent publishers.

A SaaS product that kept audience numbers, past work, and sponsorship details in one shareable profile.

Role
Founder, product engineer
Launch
2019
Product
Landing, Web App
Stack
Vue, Laravel, Stripe

01
The product

Publishers needed a credible, current way to present their reach to advertisers and partners.

Mediakito let bloggers build and maintain a media kit with audience data and sponsorship information. The product consisted of a landing page and a web application for managing profiles, content, and connected data sources.

Mediakito web application

02
The build

  • Built reusable Vue components across the landing page and web application.
  • Integrated Stripe subscriptions through Laravel Cashier.
  • Connected Google Analytics, Facebook, Twitter, Instagram, and YouTube, with daily data refreshes and approval flows.
  • Covered the Vue application with Laravel Dusk tests and configured CircleCI delivery.
Mediakito media kit dashboard

03
The honest lesson

Paying customers confirmed that the problem was real, but I launched after the market had shifted from independent blogs toward social-first creators. The product worked; the timing limited it. It taught me to test the direction of a market alongside the user problem.